How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 11:16
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
Place
People
Good marketing is doing this well.
What is one thing nice you did for someone today or something they did for you?
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
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Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price